Trophy lager launches ‘Raise a Trophy’ campaign for Super Eagles

A popular lager on the stable of International Breweries Plc, Trophy on Tuesday launched a campaign, #RaiseATrophy, to support Nigeria’s national team at the 2018 FIFA World Cup holding in Russia.


The company said that campaign is guided by the belief that when confronted by challenges, Nigerians have always risen to the occasion and achieved the impossible.


This, it said, was evidenced by its being the first African team to win the football Olympic gold medal, among other feats.


International Breweries Plc is a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev).


On the thrust of the campaign, the Marketing Director, International Breweries Plc, Arne Rust, noted that, “the #RaiseATrophy campaign is a demonstration of the fact that Trophy lager believes in Nigeria.


“An affirmation that the country can brave the odds to bring home the ‘Trophy’,’’ he said in a statement.


“This campaign is also consistent with our brand’s position `asprimus inter pares’, pride of the west and widely accepted as the Honourable beer that’s deeply rooted in the region’s socio-cultural values, and loved by consumers because of its distinctive taste and quality.’’


Rust said that as part of activities driving the campaign, Trophy lager unveiled the biggest World Cup trophy monument at the National Stadium in Lagos on the June 14.


The monument, he said was built with Trophy cans, adding that it was a spectacular edifice that caught the attention of sport loving Nigerians.


He said the brand had also launched other initiatives such as the “Belief Anthem’’, a catchy and inspirational jam that encourages the national team to “Bring Back the Trophy’’, composed and produced by the award-winning beat maker Cobhams Asuquo.


It was performed by Adekunle Gold, Mayorkun and Oduniyi Tope, a.k.a. Tipo (a promising upcoming artist).


“The anthem, which has reignited belief in football fans, has generated a lot of buzz on social media and currently enjoying heavy rotation on radio stations across Nigeria.’’


On his part, Marketing Manager, Trophy lager, Funso Elubeku, said that though there was a resurgent belief around the national teams’ chances of doing well at the FIFA World Cup.


“Very few Nigerians have any expectation of Nigeria going all the way, and with good reason as no African team has ever gotten to the semi-finals of the competition, let alone win it.’’


He added that a final victory was not beyond the national team, and no one should consider it impossible that the team would go all the way to lift the Trophy.


“The true test of patriotism is when fans stand together and believe their team will honour the occasion by rising to the challenge no matter who the opponent may be.


“Through the #RaiseATrophy’’ campaign an unprecedented wave of belief will be ignited amongst fans.’’


“Buoyed by former U.S. President Obama’s belief-inspiring campaign theme, `Yes We Can’, Trophy launched the Beliefometer, a digital driven engagement on its Facebook page @trophylager where Nigerians can showcase their belief in the national team and also download the Raise A Trophy Anthem.


“Some International brand experts have hailed the #RaiseATrophy campaign, saying it will ignite an unprecedented wave of belief amongst fans via the various symbolic gestures it provides while reinforcing the value of demonstrating belief in the team to rise to each challenge as the honourable thing to do.’’



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